Business

By the BSU MDIA344 Immersive Learning class— MUNCIE, IN—On April 13th, local car enthusiasts and supporters gathered at Walls Furniture, a local Muncie furniture store, for a thrilling showcase of automotive beauty and generosity. The fundraising event, organized by Walls Furniture, saw many classic and contemporary vehicles on display, all for a noble cause. From noon until 4 PM, the parking lot buzzed with excitement as visitors admired the cool, sleek designs and vibrant colors of the showcased cars. The…

By Megan Orbin— LAS VEGAS, NV —Muncie’s most listened-to radio station, 104.1 FM HD1 WLBC, has been selected as a winner of the 37th annual National Association of Broadcasters (NAB) Crystal Radio Award. The award recognizes radio stations nationwide for their exceptional year-round commitment to community service. “There was an established, impressive culture of service when I arrived at WLBC in the 90’s,”  said Kim Morris, WLBC Midday Show Host.  “Our radio family strives daily to build on that. We…

By Muncie-Delaware County Economic Development Alliance— MUNCIE, IN— The Muncie-Delaware County Economic Development Alliance is proud to have served as a partner in securing a $35 million grant for the East Central Indiana region from the Indiana Economic Development Corporation’s Regional Economic Acceleration and Development Initiative (READI). This eight-county collaborative effort, led by the East Central Indiana Regional Partnership, marks a transformative moment for the region, opening doors to unprecedented opportunities for economic revitalization and community enhancement. As a vital…

By Ted A. Baker, CEO/Executive Director— MUNCIE, IN—2023 was a remarkable year for the Innovation Connector, marked by unprecedented activity and events. Our team was privileged to assist over 450 Muncie area entrepreneurs and business owners on their business journeys. Notably, we housed the East Central Indiana Regional Office of the Indiana Small Business Development Center, collaborating to serve the eleven Indiana counties they cater to.  Last year, we extended our reach beyond national borders, partnering with the Delaware County…

By Megan Orbin— MUNCIE, IN—Woof Boom Radio takes our role seriously as partners to those in the cities and towns we serve. 104.1 WLBC continues to assist some remarkable organizations in making a difference in our community with the WLBC Hometown Heroes Grant Program. New this year, we are providing support from 104.9 WERK-FM and 93-5 MAX with the Unity in the Community Grant Program. The following organizations were chosen to receive the 104.1 WLBC Hometown Heroes Grant: First Choice…

By Tracy Warner— MUNCIE, IN– Indiana Michigan Power’s work to enhance reliability in the Muncie area will temporarily affect traffic patterns near Ball State University beginning Monday, April 1. Motorists should be aware of a road closing affecting Riverside Avenue and lane closures on Tillotson Avenue. Specifically: Riverside will be closed between Tillotson and Briar Road. The detour will use Petty, Warwick and Briar roads. Tillotson will be reduced to one lane in each direction between Riverside and West Petty…

By Trenton Bush— MUNCIE, IN—The Muncie Visitors Bureau is excited to announce its rebranding as Destination: Muncie.  This new name and identity reflect the city’s vibrant and diverse offerings as a tourism destination. The rebranding initiative was spearheaded via collaborative partnerships with hometown agency, Intersection, and The Goss Agency of North Carolina, a renowned tourism creative agency. The rebranding initiative marks a new chapter and fresh messaging for the county and city. With the new branding and marketing efforts, Destination:…

By Melissa Narlock— MUNCIE, IN — Intersessions, a series of interactive marketing workshops powered by Intersection, are continuing in Muncie to empower local professionals and business owners in growing their marketing expertise. The next session, featuring guest speaker Matt Ruddick, is scheduled for Tuesday, March 26 from 8-10 am at the Innovation Connector, generously sponsored by Destination: Muncie. These sessions are free, open to the public, and are designed to provide attendees with valuable industry insights and strategies they can…