By Melissa Narlock—
MUNCIE, IN — Intersessions, a series of interactive marketing workshops powered by Intersection, are continuing in Muncie to empower local professionals and business owners in growing their marketing expertise. The next session, featuring guest speaker Matt Ruddick, is scheduled for Tuesday, March 26 from 8-10 am at the Innovation Connector, generously sponsored by Destination: Muncie. These sessions are free, open to the public, and are designed to provide attendees with valuable industry insights and strategies they can apply to their own marketing.
In the upcoming session, Matt Ruddick, a seasoned photographer and videographer with over two decades of experience in East Central Indiana, will share tips and best practices for businesses to produce great photography. In today’s digital age, where every aspect of business is shifting online, the importance of photography cannot be overstated.
Understanding when professional photography is essential for your marketing efforts can be challenging, particularly for small businesses where such an investment may not be in budget. The session will cover how to create great photography for website and social media channels, empowering businesses to move away from generic stock and craft their own identity.
Intersessions occurs every other month in Muncie with a diverse lineup of industry speakers, and the content from each session can be found online. Topics that are planned to be covered range from digital marketing, branding, nonprofit marketing, strategic planning, social media, and much more. Each session is sponsored by the Innovation Connector and a local organization, which also provides complimentary breakfast for attendees.
“The Innovation Connector is proud to host Intersessions in our center,” emphasized Ted Baker, CEO of Innovation Connector. “Intersessions provides great opportunities for business leaders to learn from and network with industry marketing professionals. Over several years of coaching and advising, most of my clients have expressed the importance of continued and relevant learning and the need for local connections. Intersessions provides opportunities for both! Please join us and get connected.”
For those interested in attending or sponsoring a session, detailed information can be found at www.intersection.is/intersessions. Attendees are encouraged to save their spot for an upcoming session on the website to facilitate better planning for sponsors providing breakfast. Additionally, attendees can subscribe to receive email updates related to Intersessions.
“Intersessions provides marketers of all levels, from novices to seasoned experts, with the opportunity to evaluate new strategies and innovative tools,” Caitlin Hancock, Vice President of Strategy & Operations at the East Central Indiana Regional Partnership stated as an attendee of Intersessions. “I value the networking opportunities and the insightful best practices, which leave me with actionable takeaways that I can immediately apply to my work.”
About Intersection
Founded in 2011, Intersection is a full-service marketing and branding agency in East Central Indiana on a mission to transform brands by helping them tell great stories. Intersection’s guiding principle is simple: people crave authentic connections. This core value continues to guide their efforts, shaping every strategy and campaign. The agency offers expertise in marketing strategy, brand management, digital marketing, and content marketing.
