Opinion

Can a School District have a Brand Identity?

By: Trish Rubin— School districts have a lot to gain by developing and promoting their own brand identities and a lot to lose if they don’t. A brand can help schools tell their unique story, improve performance and build necessary resources, cultivating important beneficial relationships. Brand has long been built around three key elements: image, promise, and result and schools today can now adapt this historic model of brand and make them fit the needs of schools. Achievements, big and small,…


Opinion: Dorothy Douglass Investigates Why “Muncie Has So Much to Offer”

By: Dorothy Douglass— Muncie, Indiana, gets a bad rap every now and then. And as a former member of that tribe who said, as a young college student, “I can’t wait to get out of this town after I finish college,” I feel like I should retract that 35-year old statement. Anyone can choose to look at the bad, or look at the good. Muncie has a lot to offer, if you look for it. Ball State University has a…


Opinion: The Future is Now. Creating the “Next” Muncie

By: Charles Jamieson— If you’re like me, it has been exciting to watch our city, and in particular, the downtown core (defined as inside the border of Madison, Wysor, Liberty and Victor streets), change for the better over the past four years. At times, over the past few years, it has been difficult to keep up with everything happening; a new downtown hotel, Erskine Green, a post-secondary education training institute designed for individuals with disabilities, a new parking garage adjacent…