Opinion: A Lack of Positioning Has Been a Major Issue for MCS
By: Tom Farris— During my 55 years as a marketing professional based in Muncie, I’ve worked with my clients to position their businesses, products and services. Marketing positioning refers to the ability to influence customer perceptions regarding a brand or product in a positive way relative to its competitors. Types of positioning strategies include: (1) products/services quality ; (2) products/services features, attributes and benefits; (3) products/services pricing ; (4) products/services uses/outcomes ; and (5) competitors — differentiating your products/services from…
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