John Carlson: Sniff. What the Heck’s That?
By John Carlson— Halloween was a month ago and Thanksgiving more than a week ago. This means by now, any pumpkins still sitting around your house are probably getting wonky. Nevertheless, as marketing professionals will tell you, the simple joy of making money out the veritable wazoo by embracing some weird olfactory fad means “pumpkin spice” is still inundating our honkers (aka noses). Why? According to articles I read while engaged in nearly eleven minutes of intense research on the…
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