By: Melissa Jones—
Muncie, IN — The American Advertising Federation of East Central Indiana (AAF ECI) had a “roaring good time” at the 20s-themed American Advertising Awards on Feb. 29. Also known as the ADDYs, the awards show recognizes the best advertising and creative works from the past year, including that of professionals and of students.
As always, submissions were judged by out-of-market advertising professionals in a blind judging process. Silver and Gold awards were presented to the top-scoring pieces in the show.
Whitinger Strategic Services led the show with one Gold award and four Silver awards, followed by Ball State University with one Gold and three Silvers and Intersection Advertising Agency with four Silvers. MutualBank took home two Gold awards and one Silver, and Emens Auditorium and Open Door Design Studio each took home one Gold award. Burkart Advertising received two Silvers, and Minnetrista earned one Silver award.
In the student categories, Studio 165+ (Ball State University) led with two Golds and two Silvers. Matthew Brown (Taylor University) took home one Gold award, and Camden Johnson (Taylor University) took home one Silver award.
All of the Gold awards are automatically forwarded to the district-level competition, which includes Indiana, Illinois and Michigan. If creative works pass through the district level, they then make it to the national competition.
Every year, the judges also choose Best of Show awards, and each judge has the option to dedicate a Judge’s Choice award to their favorite submission.
This year, a Judge’s Choice award was given to Burkhart Advertising, Intersection Advertising Agency and Studio 165+.
Studio 165+ also took home a Best of Show (Student), as did Open Door DesignStudio (Print) and Whitinger Strategic Services (Video and Film).
A complete list of the awards is available on the AAF ECI website where you can see photos of the winning creative advertising pieces.
The ADDYs accept all creative pieces, including works in print, digital, radio, television, copywriting,design, event promotion and more. AAF membership is not required to submit. To learn more about how to enter in next year’s ADDYs, visit aafeci.org.
About American Advertising Federation of East Central Indiana
AAF ECI is the premier resource for advertising, marketing and communications professionals in East Central Indiana. For more information, visit aafeci.org.