By: Mike Rhodes—
Muncie, IN—At 9am on June 15th, Sephora Inside JCPenney opened at the Muncie Mall.
JCPenney general manager Ebony Martin estimated 300-400 people were lined up to get inside for the 9am grand opening. She said, “At Sephora our customers get to do four things: You touch. You try. You Play. You learn. When you come into our beauty studio, one of our product consultants will sit down with you and teach you things. Like skin care, fragrance, how to get that smokey-eye look. Those kinds of things. When you leave Sephora, you’ll leave with the tools you need to get the beauty look you want.”
The crowd outside JCPenney just prior to the 9am opening of ‘Sephora Inside JCPenney.’ Photo by: Mike Rhodes
“The addition of Sephora to JCPenney is really great. There are not many stores in Muncie that specifically cater to beauty. There’s something for everyone inside Sephora. With Carson’s closing and Sears closing, the store is great for the mall. It will bring a different demographic to the mall, and one we are really excited to capitalize on.” —JCPenney general manager Ebony Martin
Sarah Osborne from Muncie was lucky enough to be first in line at the grand opening. She left her home about 5am to get to the mall. Sarah said there were a number of people who slept in their cars overnight in order to be one of the first people in line. Somehow, she got lucky to be first in line.
“I love Sephora because they have such a vast array of makeup and skin care options,” Sarah said. “I’m all about that. I’m an esthetician here in Muncie, so Sephora is a great place for skin care options.”
The grand opening allowed the first 100 customers to receive a stash of “Sephora Inside JCPenney” gift cards with mystery values up to $100, in addition to free gift bags stuffed with product samples. Kim Morris of 104.1 WLBC was also on-location with a live broadcast during the grand opening event.
For more information on Sephora Inside JCPenney, you can visit their special Facebook page.
About Sephora
Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit.
Sephora operates approximately 2,300 stores in 33 countries worldwide, with an expanding base of over 430 stores across the Americas. Sephora opened its first U.S. store in New York’s Soho neighborhood in 1998, and its first Canadian store in Toronto in 2004. The Sephora Americas headquarters and Innovation Lab are located in San Francisco, with corporate offices in New York, Mexico City, Montreal, Toronto and São Paolo.
