By Ben Polk—
MUNCIE, IN—PrimeTrust Federal Union, serving Delaware County, Indiana, is proud to announce Tim Pierce as its new president and chief executive officer, effective January 17, 2023.
Pierce’s career includes Indirect Lending Manager at TCU, Vice President of Operations at Afena, Regional Sales Rep with CUDL, Vice President of Operations and Lending at Ball State Credit Union, and most recently Assistant Vice President of Compliance and Education at the Indiana Credit Union League. At the League, Pierce’s primary goal was working to develop and grow credit unions throughout the state. Pierce’s appointment to the PrimeTrust helm follows a vote by its Board of Directors and a wide executive search.
Pierce commented, “I am very excited and ready to help our community strengthen their financial lives. We will continue to make a difference and help our membership in ways better than any other financial institution. My primary goal is embracing technology and innovation to drive PrimeTrust forward, while also continuing the same credit union philosophy of giving back and keeping our local roots strong.”
About PrimeTrust Federal Credit Union
PrimeTrust Federal Credit Union’s mission is to provide financial advantage to members in a way that promotes their overall quality of life. PrimeTrust is a not-for-profit financial cooperative owned and governed by members. Deposits are used to provide loans to other members, and excess profits are reinvested in better-rates and low- and no-fee services. At PrimeTrust, stories matter. Stories like yours. You have goals for your family and your future, goals that deserve a financial provider who knows more about you than just your credit score. That’s exactly the kind of personal attention you’ll receive at PrimeTrust. As a National Credit Union Association (NCUA) community-charted credit union, PrimeTrust is able to provide membership to any business or person who lives, works, worships, or goes to school in Delaware County.
