Forbes Names First Merchants Bank Among Indiana’s Best for Customer Experience

First Merchants headquarters in downtown Muncie. Photo by Mike RhodesFirst Merchants headquarters in downtown Muncie. Photo by Mike Rhodes

By First Merchants—

MUNCIE, Ind. – On June 21st, 2022, Forbes Magazine recognized First Merchants Bank as among the best banks in Indiana, an honor Forbes bestows to only the top 2.7% of banks nationally. Using Statista as its survey research firm, Forbes identified the best banks in every state by extensively surveying bank customers about the quality of the customer experience and services provided by their banks. Forbes publishes the results to better inform people about which banks provide exceptionally superior service over a full range of needs: branch services, digital services, customer service, financial advice, trustworthiness, and terms & conditions.

“We are delighted to be recognized by a well-known and reputable source like Forbes. This award is special because it truly reflects how we serve our communities consistent with our ‘Helping you prosper’ service approach,” said First Merchants CEO Mark Hardwick. “We’re focused on genuinely helping our customers prosper by effectively responding to the needs of businesses, organizations, and people across the diverse communities we serve. We serve in a way that is welcoming, attentive, and dependable while providing the best products possible. It is an honor that our daily efforts to help others are noticed as authentic.”

Forbes and Statista identified “America’s Best In-State Banks 2022” based on an independent survey of approximately 26,000 U.S. consumers who were asked to rate banks at which they have or have had checking accounts. From that work, the top 2.7% of banks were identified.

First Merchants Bank’s vision is “to enhance the financial wellness of the diverse communities we serve.” To fulfill that expectation, the bank offers many programs, resources, and one-to-one guidance from attentive bankers that advise and educate customers so they have the confidence to make smart financial decisions. For example, the bank’s website offers a wealth of resources for people navigating life’s financial milestones, including financial calculators and how-to videos. Through services like its top-rated mobile banking app, online banking capabilities, and digital personal finance tools, First Merchants Bank is very competitive with “big banks” – but without losing its genuine people-first and attentive community focus.

First Merchants Bank also received other significant recognitions this year. That includes being named a “Best Bank” by Newsweek for the second year in a row, being honored as a top 20 bank by S&P Global Market Intelligence, and ranking fourth on the list of the 2022 Great Employers to Work for in Indiana by Best Companies Group.

 

About First Merchants Corporation

First Merchants Corporation (NASDAQ: FRME), with assets of more than $18 billion and operating in Indiana, Illinois, Ohio and Michigan, is the parent company of First Merchants Bank. The Muncie, Indiana-based bank is committed to providing exceptional financial services while making meaningful contributions in each community it serves. First Merchants Bank promotes economic mobility through its five community pillars: Employee Empowerment; Community Investments and Charitable Giving; Financial Wellness; Community Home Lending; and Diversity, Equity and Inclusion. The company has been honored for its excellence in banking by Forbes, Newsweek and S&P Global Intelligence and attributes this recognition to a mission-driven team passionate about helping you prosper. To see how First Merchants Bank is making a difference, go to (www.firstmerchants.com).