By: The American Advertising Federation of East Central Indiana—
Muncie, IN—The American Advertising Federation of East Central Indiana (AAF ECI) held its annual awards gala, the American Advertising Awards (ADDYs), on March 2, 2018. The gala honored advertising and creative excellence and was held at the Horizon Convention Center in Muncie, Ind. (See category winners below.)
This year’s entries included local and regional television spots, as well as digital and print entries created in 2017 by advertising agencies, businesses, individuals and Ball State University students in East Central Indiana. Winners were chosen by a panel of regional advertising professionals, based on innovation, creativity and originality. Ball State University took home top honors, earning a Best of Show award for their work on the “We Fly” brand launch.
The AAF ECI American Advertising Awards Competition is the local level of a three-tiered national competition. Winners from the local round will compete at the District 6 competition which includes entries from Indiana, Michigan and Illinois. From there, winners progress to the national stage held in Chicago, Illinois. Proceeds from the American Advertising Awards help support AAF ECI educational programs and public service projects, including student scholarships. The American Advertising Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.
The gala was sponsored by MutualBank.
About AAF ECI:
AAF ECI is the premier resource for advertising, marketing, and communications professionals in East Central Indiana. The organizational club offers members nationally noted speakers, networking opportunities, social events, and the American Advertising Awards competition. For more information, visit www.aafeci.org.
Individual Category Winners
BEST OF SHOW
Best of Show Integrated Campaign: “We Fly” Brand Launch—Ball State University
Best of Show Student: AEE Heat Trip Website— Digital Corps, Ball State University
SALES & MARKETING
Sales Promotion Gold: Kiddo Keepsakes— Whitinger Strategic Services
Direct Marketing & Specialty
Advertising Campaign Gold: ‘17 Excellence in Innovation Awards—Whitinger Strategic Services
Public Service Silver: Little Learners Passport—Intersection Advertising Agency
Public Service Collateral Silver: Get Connected Logo Design—Whitinger Strategic Services
Product or Service Sales
Promotion Sales Kit Silver: HeidiJHale Handcrafted Memories—Intersection Advertising Agency
STUDENT
Film Video & Sound Silver: “Savor Your Day” Commercial — Ball State AAF
Online/Interactive Website Silver: AEE Heat Trip Website— Digital Corps, Ball State University
Visual Logo Design Silver: Muncie Bridge Dinner Logo— Studio 165+
OUT-OF-HOME & AMBIENT MEDIA
Single Installation Gold: Ball State Alumni Center Timeline—Ball State University
Poster, Single Unit Silver: “Holiday Believe”— Burkhart Advertising
Campaign Silver: Holiday fillers — Burkhart Advertising
TELEVISION ADVERTISING
Single Spot Silver: TK Constructors “Buy It Back”— Intersection Advertising Agency
ONLINE/INTERACTIVE
Websites Consumer Silver: Ball State University Homepage —Ball State University
Interactive Website B-to-B Silver: Grand Contracting Website — Intersection Advertising Agency
COLLATERAL MATERIAL
Collateral Material Silver: Health Home Annual Report—Meridian Health Services
Collateral Brand Elements Silver: MutualBank Passport— MutualBank
Direct Marketing Silver: Whitinger Strategic Christmas Card—Whitinger Strategic Services
CROSS PLATFORM
Integrated Brand Identity
Campaign Gold: Ball State University Brand Launch—Ball State University
JUDGES CHOICE PROFESSIONAL
Judges Choice: MutualBank Passport— MutualBank
Judges Choice: HeidiJHale Handcrafted Memories— Intersection Advertising Agency
Judges Choice: Emens 2017-2018 Season Brochure— Emens Auditorium
