By: Allison Robbins—
MUNCIE, Ind.— The American Advertising Federation of East Central Indiana (AAF ECI) recently held its annual awards gala, the American Advertising Awards (ADDYs). The gala honored advertising and creative excellence at the Ball State University Alumni Center in Muncie, Ind.
This year’s entries included local and regional television spots, digital and print entries created in 2015 by advertising agencies, businesses, individuals and Ball State University students in East Central Indiana. Winners were chosen by a panel of regional advertising professionals, based on innovation, creativity and originality. Lynette Whitesell, Intersection Authenticity Agency and Whitinger Strategic Services took home top honors, each earning a Best of Show award in their respective categories.
The AAF ECI ADDY® Awards Competition is the local level of a three tiered national competition. Proceeds from the ADDY® Awards help support AAF ECI educational programs and public service projects including student scholarships. The ADDY® Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.
In addition to creative awards, two club awards were given out in recognition of outstanding contributions to the advertising industry. The Silver Medal Award, the highest honor presented by the AAF to an individual who has made outstanding contributions to advertising and who has been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern, was presented to Dee Norris-Helms of dreamStar Productions Inc. The Presidents Award, which recognizes a member who has provided extraordinary service to AAF, is committed to the growth and professionalism of their club and has provided long-term leadership, was presented to Allison Robbins of Intersection Authenticity Agency.
The gala was sponsored by MutualBank, IPR, WIPB, Stoops, Walls Furniture & Mattress, MITS and Comcast Spotlight.
The complete list of winners is below as (Category: Title of Work, Entrant):
BEST OF SHOW
Best of Show Interactive: lynettewhitesell.com, Lynette Whitesell
Best of Show Broadcast: DWNTWN: The Next Muncie Film, Intersection Authenticity Agency
Best of Show Print: Habitat for Humanity Annual Report 2014,Whitinger Strategic Services
SALES PROMOTION
Gold ADDY Award: Jay-Crew Sales & Marketing, Whitinger Strategic Services
Silver ADDY Award: 529 Plans starring Nerd Babies, MutualBank
PUBLIC SERVICE
Gold ADDY Award: Habitat for Humanity Annual Report 2014, Whitinger Strategic Services
Silver ADDY Award: Anderson University Recruitment Packet, CS Kern
SELF-PROMOTION
Silver ADDY Award: New Employee On-boarding Booklet, Mainstreet
Silver ADDY Award: Student Profile: Olivia Rusk, Ball State University
Silver ADDY Award: Bed Race Tradition, Ball State University
Silver ADDY Award: Thanking Donors, Ball State University
BRANDED CONTENT & ENTERTAINMENT
Silver ADDY Award: MutualBank Retractable Banners, MutualBank
Gold ADDY Award: DWNTWN: The Next Muncie Film, Intersection Authenticity Agency
OUT-OF-HOME
Silver ADDY Award: Love at First Bite – Mrs. Wick’s Pies, Burkhart Advertising
Silver ADDY Award: Mainstreet Corporate Jet, Mainstreet
WEBSITES
Gold ADDY Award: lynettewhitesell.com, Lynette Whitesell
Silver Student ADDY Award: Rachel McIntyre Personal Website, Rachel McIntyre
TELEVISION ADVERTISING
Gold ADDY Award: National Television Ad, Mainstreet
Gold Student ADDY Award: Ball State University Commercials, Ball State University
Gold Student, Best of Show ADDY: Beginnings Matter, Alaynee Fink
INTEGRATED CAMPAIGNS
Silver ADDY Award: Full Campaign, MutualBank
Silver ADDY Award: HeidiJHale Design + Details Brand Camp, HeidiJHale Design + Details
Silver Student ADDY Award: Rachel Giese Creative Branding, Rachel Giese
VISUAL
Gold ADDY Award: HeidiJHale Design + Details Logo, HeidiJHale Design + Details
Silver Student ADDY Award: Three Amigos Margarita Bar & Grill Logo, Rachel Giese
COLLATERAL MATERIAL
Silver Student ADDY Award: Campus Green Guide, Zachary Poor
MAGAZINE ADVERTISING
Silver Student ADDY Award: Adventure Awaits – Hoosier Ride, Zachary Poor
STILL PHOTOGRAPHY
Gold Student ADDY Award: Dance Action Series, Rachel Giese
JUDGES CHOICE PROFESSIONAL
Judges Choice: DWNTWN The Next Muncie Campaign, Intersection Authenticity Agency.
Judges Choice: Anderson University Recruitment, CS Kern
Judges Choice: The Color of Music Richmond Symphony, CS Kern
JUDGES CHOICE STUDENT
Judges Choice: Campus Green Guide, Zachary Poor
Judges Choice: Action Dance Photos, Rachel Giese
Judges Choice: Three Amigos Margarita Bar & Grill Logo, Rachel Giese
AAF ECI ADDY Recipient Wins District 6 Silver Award
Muncie, IND. – Ball State University student Alaynee Fink was recently recognized at the District 6 American Advertising Awards (ADDY’s) ceremony. Her film, titled “Beginnings Matter,” took home a Silver in the Student Television Advertising category. Her entry was forwarded to the District level after earning a Gold and Best of Show at the local level (see above) at the American Advertising Awards of East Central Indiana. You can view Alaynee’s District 6 winning film below.
The AAF ECI American Advertising Awards Competition is the local level of a three tiered national competition and is the advertising industry’s largest and most representative competition for creative excellence. Because of Fink’s success at the district level, her work will be forwarded to compete in the national competition.
About AAF ECI
AAF ECI is the premier resource for advertising, marketing, and communications professionals in East Central Indiana. The organizational club offers members nationally noted speakers, networking opportunities, social events, and the ADDY Awards competition.
