Opinion


By: graphicstock

Can a School District have a Brand Identity?

By: Trish Rubin— School districts have a lot to gain by developing and promoting their own brand identities and a lot to lose if they don’t. A brand can help schools tell their unique story, improve performance and build necessary resources, cultivating important beneficial relationships. Brand has long been built around…



Photo By: Charles Jamieson

Opinion: The Future is Now. Creating the “Next” Muncie

By: Charles Jamieson— If you’re like me, it has been exciting to watch our city, and in particular, the downtown core (defined as inside the border of Madison, Wysor, Liberty and Victor streets), change for the better over the past four years. At times, over the past few years, it…