Jonathan Lamb. Photo provided

Opinion: Still More To Be Done On Tax Reform

By: Jonathan Lamb— Congress passed a comprehensive tax reform package – the Tax Cut and Jobs Act – that was not without controversy, as we all know. As an economist, I believe it was the right legislation at the right time. I would have voted with my Republican colleagues had…

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By: graphicstock

Can a School District have a Brand Identity?

By: Trish Rubin— School districts have a lot to gain by developing and promoting their own brand identities and a lot to lose if they don’t. A brand can help schools tell their unique story, improve performance and build necessary resources, cultivating important beneficial relationships. Brand has long been built around…