Opinion

Jason Newman: Talking With Our Kids About Racism

By: Jason Newman, CEO, Boys & Girls Clubs of Muncie— For the past three months, our kids have been scared, in some cases, terrified, about a deadly virus, that has changed their lives completely. Over the past two weeks, all of our media are talking about the killings of Ahmaud Arbery, Breonna Taylor, and most recently, George Floyd (and there are so many others, too many others). For those of us who are white, we are asking, should I talk about this…

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Opinion: A Lack of Positioning Has Been a Major Issue for MCS

By: Tom Farris— During my 55 years as a marketing professional based in Muncie, I’ve worked with my clients to position their businesses, products  and services.  Marketing positioning refers to the ability to influence customer perceptions regarding a brand or product in a positive way relative to its competitors.  Types of positioning strategies include: (1) products/services quality ; (2) products/services features, attributes and benefits; (3) products/services pricing ; (4) products/services uses/outcomes ; and (5) competitors — differentiating your products/services from…


Bringing a Positive Outlook to the Community Is a Personal Choice

By: Steve Lindell, General Manager, MuncieJournal.com, and host of WLBC’s Wake up Crew— Muncie, IN—Radio, when done well, is alive and thriving. I am so proud to work for Woof Boom Radio. Our core values are directed at helping listeners and businesses thrive, and to that end I have long since adopted a personal policy structure that fits directly into that mold. “We Use our Voice to Build your Community” is more than a phrase – It is WLBC / Woof…


Opinion: Don’t Vape and Tell Your Kids Not to Start

By: Dee McKinsey, Coordinator, Tobacco Free Coalition— Muncie, IN—Indiana just announced a $2.1 million project to combat youth vaping in the wake of an alarming number of respiratory illness nationwide. There are more than 300 cases nationally, seven suspected vaping deaths, including one in Indiana, along with several Hoosiers seriously ill. The Indiana campaign will be three-pronged with a youth support component, social media outreach, and a toolkit for educators and parents. The message is simple, according to Indiana Gov. Eric…


Opinion: Why Muncie Community Schools Is The Smart Choice For Students

By: Jim Williams, president of the Muncie Community Schools Board of Trustees— At Muncie Community Schools, we are remaking our education system. We’re using an innovative cradle-to-career community-based model, with support from local businesses and non-profit organizations. Our schools’ current, distinctive opportunities make MCS a smart choice for families. For example, kindergarteners, first- and second-graders at West View Elementary School this fall will be taught in Spanish and English in the Dual Language Immersion Program. At Muncie Central High School,…


We Are All in “Tech” Now – And We Better Work Together to Seize the Moment

By: Casey Stanley, Vice President, Marketing and Business Development, Ontario Systems— Muncie, IN—Every business is in tech now. But you likely know that. The technology that powers your business has become just as essential to success as the product or service you provide. Every sector – from finance to agriculture to transportation to healthcare to government to media – is subject to this truth. Another truth is that as the United States experiences this economic revolution, there will be winners and losers. We…


Opinion: Cradle To Career—Mobilizing A Community Approach To Public Education

By: James R. Williams— Horace Mann founded the common school movement that formed the basis for universal American public education. When Mann’s work started in the 1840s, the Industrial Revolution was underway. Americans were educating students to work in an agrarian, mercantile, and light industrial economy. “Education, then, beyond all other devices of human origin, is the great equalizer of the conditions of men [and women], and the balance wheel of social machinery.”—Horace Mann   Public schools adapted as we…


Opinion: 10 Years After Merger: IU Health Ball Memorial Hospital

By: Kelly N. Stanley— I have lived in Muncie most of my adult life. I was associated with Ball Memorial Hospital for many years. Over the past two years, I have regularly received care as an outpatient.  And I have been an inpatient. I have seen “our hospital” in action.  While not perfect (and no hospital is), Ball Memorial is an outstanding facility with top-notch, well-trained, compassionate, dedicated staff (including nurses, physicians, pharmacists, and technicians). However, 10 years ago it…


Opinion: Let’s Discourage Smoking and Save Hoosier Lives With Smart Public Policy

By: Jeff Bird, MD, President, Indiana University Health East Central Region— Muncie, Indiana—Too many Hoosier babies die before their first birthday. The toll is tragic. Indiana’s infant mortality rate of 7.5 infant deaths for every 1,000 live births equated to the deaths of 623 babies in 2016. fAnd African American infants face worse odds, dying at a rate twice that of white infants. Only five states have higher rates of infant mortality than Indiana’s. While the past two state administrations…


Opinion: How To Find The Best Professors

By: Dom Caristi and Gary Pavlechko— Muncie, IN—We have advice for college students hoping to find the best teachers: Look for professors who believe they can always improve. Student evaluations of teaching have been criticized for years for a variety of shortcomings. “Rate My Professors” also suffers from unreliable data. If there’s one thing we know, it’s that the best college teachers care about their teaching. Most professors would rather mentor hard-working students than bright students. So it is with…