Digital Marketing Summer Academy Returns to Ball State University In July

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By: Kari Wissel—

Muncie, IN – The Center for Advancement of Digital Marketing and Analytics (CADMA) is hosting their second annual Digital Marketing Summer Academy July 15th through the 19th. Hosted on Ball State University’s campus, the Digital Marketing Summer Academy provides high school students the opportunity to explore interests in digital marketing, advertising, and analytics as well as get a taste of life as a Cardinal.

Courses offered at the DMSA are designed with 21st-century skills in mind with a focus on innovation, collaboration, and communication. Not only will participants develop new friendships and acquire new skills, they will visit internal and external agencies for real world, hands-on experience. Students will come away from DMSA with unforgettable memories and big steps towards the future.

Workshops included will cover:

  • Foundations of Digital Marketing
  • The Customer Journey: Behavior and Expectations
  • Coding with TechWise Academy
  • Content and Content Marketing
  • Entrepreneurship
  • The Value of Social Media Channels
  • Instagram Marketing: Business to Consumer
  • Facebook Fan Page Project, among others


Applications to the DMSA are being accepted with full ride scholarships available. To apply visit



The mission of Ball State University Center for Advancement of Digital Marketing and Analytics (CADMA) is to provide students with hands-on experience using state-of-the-art social media marketing technology and to provide faculty with access to social media data for research and engaging the business community with insights on current marketing trends as well as access to well-prepared students entering the workforce.

The centerpiece of this initiative is the Social Media Lab and a Social Media Center. These assets will create a unique opportunity for students and faculty to differentiate its marketing majors and minors making Ball State University distinctive in the marketing education space.