Digital Marketing Summit Returns to BSU in 2019

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By: Kari Wissel—

Muncie, IndianaThe Center for Advancement of Digital Marketing and Analytics is once again hosting a Digital Marketing Summit at Ball State University’s Alumni Center on Thursday, February 7, 2019.  Perfect for small business owners, non-profit staff, and marketing professionals, the Digital Marketing Summit is an affordable, educational opportunity for the Muncie community.

CADMA’s Digital Marketing Summit will begin with a light breakfast and networking activities followed by the keynote speaker, Mitch Causey of Lessonly.  Causey will present Whoops! Marketing Balance is Sink or Swim, discussing how companies create growth through balancing brand and demand in their marketing efforts.  Following lunch, attendees will choose three breakout sessions to attend based on their own interests and needs.  Breakout session topics can be found below.

Now through the end of the year, tickets to the Digital Marketing Summit are just $99.  This includes a light breakfast, lunch, and four total sessions that will strengthen your digital marketing skills.  Find more information on the Summit via Ball State’s website or email Kari Wissel with questions.

Breakout session topics (you may choose three):

  • Artificial Intelligence
  • Beyond the Blog: Creating Content for Every Step of the Customer Journey
  • Updating Your Social Media Channel Plan
  • Creating a Content Marketing Machine with Limited Resources
  • Nonprofit Videos (on a Budget) that Engage and Retain Donors
  • Your Organization Has a Meaningful Story: Are You Telling it the Right Way?

Session descriptions can be provided by CADMA.

Tickets may be purchased at



The mission of Ball State University Center for Advancement of Digital Marketing and Analytics (CADMA) is to provide students with hands-on experience using state-of-the-art social media marketing technology and to provide faculty with access to social media data for research and engaging the business community with insights on current marketing trends as well as access to well-prepared students entering the workforce. 

The centerpiece of this initiative is the Social Media Lab and a Social Media Center. These assets will create a unique opportunity for students and faculty to differentiate its marketing majors and minors making Ball State University distinctive in the marketing education space.