By: Sheena Peters—
Muncie, IN—Whitinger Strategic Services’ design work was recognized at the 2018 East Central Indiana American Advertising Awards Ceremony. The company was honored with three Gold Addy Awards and one Silver Addy. Strategic Services was well represented in multiple categories this year.
The first Addy Award of the evening was presented to Whitinger Strategic in the category Sales & Marketing Promotion for their work for Kiddo Keepsakes. In the fall of 2017, WSS completed a full identity and branding campaign for this newly established business. WSS worked alongside Ashley Runkle to develop her business and the WSS team developed an understanding of her product and target audience she wished to reach. WSS took the knowledge of her brand to create a new identity for the company —Kiddo Keepsakes. This name focuses on kid-centric activities that children will enjoy doing with their parents while creating a lasting memory or keepsake for the recipient. Once the name was established, WSS designed their logo, business cards, website, and Etsy storefront. Whitinger Strategic also coordinated a photo shoot, designed email marketing elements and assisted with product packaging design. www.kiddokeepsakes.com.
The Silver Addy was awarded in the category of Logo Design for their work on the Get Connected logo for the Innovation Connector. The logo is part of an overall marketing campaign designed to highlight the services of the Muncie, Indiana based business accelerator. www.innovationconnector.com/get-connected.
In the category Sales & Marketing Specialty Advertising Campaign, Whitinger Strategic won a Gold Addy for another project for the Innovation Connector. Whitinger Strategic provided the Innovation Connector with design and promotion services for their Excellence in Innovation Awards. The centerpiece of the campaign included the development of an idea from start to finish that was played out on three items including a Save-The-Date piece, the formal Invitation, and finally on the Event program. www.innovationconnector.com/awards/
Whitinger Strategic was also recognized with a Gold Addy Award in the Industry Self-Promotion Collateral Material category for their 2017 Christmas Card. WSS Creative Director, Lucas Tetrault designed original illustrations of the team’s favorite Christmas movies which were included on a custom card sent to clients and friends of the company. Everyone who received the card was encouraged to go to a link on the WSS website to participate in a contest. A traditional holiday card with a creative twist. www.whitingerstrategicservices.com/xmas
“As the creative and strategic community competes and challenges each other to enhance creative excellence, our clients are the true winners. That was clearly on display at this year’s awards,” stated WSS Managing Director, Richard Crist. “I am so appreciative of the outstanding work produced for our clients by our team at Whitinger Strategic Services.”