Washington, D.C. (Sept. 1, 2015)—
The Independent Community Bankers of America® (ICBA) announced the winners of its Marketing Contest, sponsored by Marquis, which highlights the entries judged top 10 for the nation’s best community bank marketing campaigns. MutualBank was featured on this list.
“ICBA’s Marketing Contest highlights the stellar creative campaigns that community banks build to strategically promote their products and services,” ICBA Executive Vice President and Chief Marketing Officer Chris Lorence said. “Effective marketing and communications reinforce their highly successful brands and image. We commend MutualBank for making the list.”
The top 10 community banks featured on ICBA’s Marketing Contest list are:
- MutualBank, Muncie, Ind. (Best Overall)
- Bell State Bank & Trust, Fargo, N.D.
- Citizens Bank of Kansas, Kingman, Kan.
- First National Bank Alaska, Anchorage, Alaska
- Field & Main Bank, Henderson, Ky.
- Iowa State Bank, Orange City, Iowa
- JD Bank, Jennings, La.
- ChoiceOne Bank, Sparta, Mich.
- Bank of McKenney, McKenney, Va.
- Community Bank, Winslow, Ill.
“MutualBank is pleased to be named to ICBA’s Marketing Contest list for our 125th Anniversary campaign,” said Dave Heeter, CEO, MutualBank. “It is an honor for us to be recognized by ICBA for our strategic marketing efforts. Our marketing team works hard to ensure that our brand is consistent with our community bank’s culture, community involvement and customer offerings. This campaign is an extension of that dedication.”
More than 6,000 community banks throughout the nation were eligible to be part of ICBA’s list, and the association sought nominations throughout the month of June. The top 10 community banks were chosen based on their marketing and branding campaigns’ quality of design, integration of components, overall execution, goal achievement and the initiative as a whole.
The Independent Community Bankers of America®, the nation’s voice for more than 6,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit www.icba.org.
MutualBank is a founding member of the MuncieJournal.com project.