By Seth Stegall & Melissa Jones—
MUNCIE, INDIANA — In 2011, The Oprah Winfrey Show aired its final episode, Adele became a household name after the release of her first single “Rolling in the Deep,” and Intersection opened its doors. Now, the downtown Muncie-based marketing and branding agency is celebrating 10 years of bold ideas.
The community is invited to celebrate with the agency during Intersection’s 10th Birthday Party on Thursday, August 5 from 5–8 p.m.
Muncie native Chance Benbow started Intersection with two other friends, Andy Kennedy and Tyler Hernly. Though the agency was originally founded in northern Michigan, it served many Muncie businesses from day one. Soon, the friends decided to move the entire business to Muncie.
“Muncie has always been near and dear to our hearts,” Benbow said. “It’s been a blessing to be involved in this community that gave so much to me.”
Some of Intersection’s most well-known work includes its brand development and long-term strategic plan for Downtown Muncie, efforts that sparked economic development—more than 63 new businesses and 200 jobs—in the heart of the city.
Intersection has also long been a partner for other local non-profits, helping to establish brands for Minnetrista, Cornerstone Center for the Arts, Madjax, BY5, and more.
In its 10 years, Intersection has been named the No. 1 Employer by the Indiana Chamber of Commerce’s INTERNnet Program and has become the most awarded agency in the American Advertising Federation East Central Indiana District since 2015. Some of Intersection’s recent work for multiple Muncie- and ECI-based brands also received top awards in the internationally acclaimed Hermes Creative Awards.
Guests at Intersection’s 10th Birthday Party can enjoy an in-depth look at some of the agency’s work from the past 10 years, as well as a photo booth and refreshments.
The open-house celebration will take place at the Intersection office (301 S Walnut St. Suite 101, Muncie, IN 47305) during DWNTWN Muncie’s August First Thursday.
About Intersection
Founded in 2011, Intersection is a full-service marketing and branding agency in East Central Indiana. The agency offers services in brand strategy, creative, digital, PR and communications, and media.
