AAF ECI Holds 2018 American Advertising Awards

Awards from Whitinger Strategic Services are pictured. Photo by: Mike RhodesAwards from Whitinger Strategic Services are pictured. Photo by: Mike Rhodes

By: The American Advertising Federation of East Central Indiana—

Muncie, INThe American Advertising Federation of East Central Indiana (AAF ECI) held its annual awards gala, the American Advertising Awards (ADDYs), on March 2, 2018. The gala honored advertising and creative excellence and was held at the Horizon Convention Center in Muncie, Ind. (See category winners below.)

This year’s entries included local and regional television spots, as well as digital and print entries created in 2017 by advertising agencies, businesses, individuals and Ball State University students in East Central Indiana. Winners were chosen by a panel of regional advertising professionals, based on innovation, creativity and originality. Ball State University took home top honors, earning a Best of Show award for their work on the “We Fly” brand launch.

The AAF ECI American Advertising Awards Competition is the local level of a three-tiered national competition. Winners from the local round will compete at the District 6 competition which includes entries from Indiana, Michigan and Illinois. From there, winners progress to the national stage held in Chicago, Illinois.  Proceeds from the American Advertising Awards help support AAF ECI educational programs and public service projects, including student scholarships. The American Advertising Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

The gala was sponsored by MutualBank.

About AAF ECI:

AAF ECI is the premier resource for advertising, marketing, and communications professionals in East Central Indiana. The organizational club offers members nationally noted speakers, networking opportunities, social events, and the American Advertising Awards competition. For more information, visit www.aafeci.org.


Individual Category Winners


Best of Show Integrated Campaign: “We Fly” Brand Launch—Ball State University

Best of Show Student: AEE Heat Trip Website— Digital Corps, Ball State University



Sales Promotion Gold: Kiddo Keepsakes— Whitinger Strategic Services

Direct Marketing & Specialty
Advertising Campaign Gold: ‘17 Excellence in Innovation Awards—Whitinger Strategic Services

Public Service Silver: Little Learners Passport—Intersection Advertising Agency

Public Service Collateral Silver: Get Connected Logo Design—Whitinger Strategic Services

Product or Service Sales
Promotion Sales Kit Silver: HeidiJHale Handcrafted Memories—Intersection Advertising Agency



Film Video & Sound Silver: “Savor Your Day” Commercial — Ball State AAF

Online/Interactive Website Silver: AEE Heat Trip Website— Digital Corps, Ball State University

Visual Logo Design Silver: Muncie Bridge Dinner Logo— Studio 165+



Single Installation Gold: Ball State Alumni Center Timeline—Ball State University

Poster, Single Unit Silver: “Holiday Believe”— Burkhart Advertising

Campaign Silver: Holiday fillers — Burkhart Advertising



Single Spot Silver: TK Constructors “Buy It Back”— Intersection Advertising Agency



Websites Consumer Silver: Ball State University Homepage —Ball State University

Interactive Website B-to-B Silver: Grand Contracting Website — Intersection Advertising Agency



Collateral Material Silver: Health Home Annual Report—Meridian Health Services

Collateral Brand Elements Silver: MutualBank Passport— MutualBank

Direct Marketing Silver:  Whitinger Strategic Christmas Card—Whitinger Strategic Services



Integrated Brand Identity

Campaign Gold:  Ball State University Brand Launch—Ball State University



Judges Choice: MutualBank Passport— MutualBank

Judges Choice: HeidiJHale Handcrafted Memories— Intersection Advertising Agency

Judges Choice: Emens 2017-2018 Season Brochure— Emens Auditorium