By: Allison Robbins—
Full-service advertising agency expands creative team by two Ball State University graduates
Muncie, IN— As of May 2017, Intersection—a full-service creative advertising agency in downtown Muncie—brought two employees, designer Zach Poor and copywriter Allison Gregory, on board full-time.
Poor and Gregory interned for Intersection during the summer of 2016, as a designer and a copywriter respectively. After the ten-week internship, the young professionals were asked to join the Intersection team.
Poor, a recent graduate of the advertising and graphics programs at Ball State, spent his college career outside of the classroom involved as a designer for the university’s Unified Media Lab, Ball State Cru, and the College of Communication, Information, and Media. With expertise in brand identity development and print, digital, social, and web design, Poor brings a vast skillset to Intersection’s creative team.
Gregory, a graduate of Ball State’s marketing and entrepreneurship programs, first developed her passion for copywriting through her experience with Ball State’s student chapter of the American Advertising Federation, in addition to her involvement with the American Marketing Association and Ball State Women in Business. Gregory brings a content development skillset that aids in Intersection’s production of scripts, social content, press releases, web content, and more.
Upon graduation, the duo has been hired as full-time employees. With a growing team, Intersection is taking on more business than ever, and all employees are excited about the opportunities to come. Allison Robbins, General Manager for Intersection, expresses how the addition will impact the team.
“Having Zach and Allison on board is a tremendous asset to our team and our clients,” said Robbins. “With Zach’s design prowess and Allison’s content strategy expertise, we will be able to expand our client base and continue to provide cutting-edge design and strategy to a wide variety of companies, both locally and regionally. We are proud to have them as part of the Intersection team.”
Founded in 2011, Intersection is a full-service creative advertising agency located in downtown Muncie, Indiana. With a team of graphic designers, copywriters, and account executives, Intersection provides services in the realms of branding and strategy, print and digital, film and photography, media placement and social. Placing value on genuine client partnerships, Intersection creates brand value through a passion for producing bold, impactful work. For more information regarding Intersection’s services, visit www.intersection.is.
Allison Robbins is General Manager at Intersection